To inspire the Beauty Community to make the world a more colorful place.
SalonCentric, headquartered in St. Petersburg, Fla., is the premier distributor of salon professional products in the U.S. Created by L'Oréal USA in 2008 and operating in 48 states, SalonCentric has more than 550 business partners, 585 SalonCentric stores and 260 State and RDA stores.
Our Diversity and Inclusion Pillars
We are committed to developing an atmosphere where every member of our Beauty Community feels included, valued, and empowered, and where we can all share, learn, grow and thrive. We do this by supporting social, environmental and economic causes that support the entire professional beauty industry and our Beauty Community.
Marketing that reflects different tones and textures and Education that meets the needs of Diverse salons / stylists
D&I Training for our internal teams
Retention, Development and Recruitment
Support of Diverse Cosmetology Schools
Diverse-Owned Brands added to our brand catalog
St. Pete Pride Fest
In honor of Pride Month, SalonCentric is a proud sponsor of St. Pete Pride Fest.
Professional Beauty Association’s
Disaster Relief Fund
The PBA’s Disaster Relief Fund helps licensed beauty professionals rebuild their businesses after the devastation of a natural disaster. 100% of the funds collected go toward stylists in need.
SalonCentric, NAACP, L’Oréal USA
Inclusive Beauty Fund
SalonCentric, in partnership with L’Oréal USA and the NAACP, the largest and most pre-eminent civil rights organization in the nation, provides investment support to the most promising Black-owned small businesses.
Cut it Out
SalonCentric is a proud sponsor of CUT IT OUT® The Beauty Community Against Domestic Abuse.
Sustainability & Environmental Stewardship
As part of the L’Oréal family – and as a modern-day distributor – SalonCentric is deeply committed to sustainability and environmental stewardship, both in the way we distribute/market our products and in guiding/supporting salons and stylists in their environmental commitments. SalonCentric's Sustainability Roadmap focuses on improving water conservation, reducing waste, expanding our use of reusable energy, developing onsite biodiversity projects and supporting disadvantaged communities to ensure environmental justice is achieved. Over the coming years, we will develop a variety of partnerships that will help us continue building upon these core sustainability pillars.